Associate Director, Strategic Product Marketing , Chromium

10X Genomics

10X Genomics

Marketing & Communications, Product
Pleasanton, CA, USA
Posted on Tuesday, March 26, 2024

We are seeking a Staff to support the global downstream commercial efforts of our Chromium portfolio. This position will be responsible for supporting the marketing strategy and execution for new and on-market products across key segments and research areas aligned with and supporting achievement of strategic and revenue goals. A strong understanding of customers, competitive landscape, and segments must be leveraged to drive strategy, positioning, and messaging in all product marketing and sales enablement activities. In close partnership with product and regional marketing full funnel, omnichannel campaigns and tactics will be executed, performance reported, and programs refined to support revenue targets. Strong cross-functional collaboration will be required to drive alignment and coordination of org-wide marketing and sales activities supporting single cell. The position will report into the Director, Single Cell Product Marketing.

What you will be doing:

  • Drive global commercial marketing efforts of the Chromium product line
  • Execute Chromium growth and retention strategies for on market and new products.
  • Drive Chromium product line customer segmentation, positioning and messaging.
  • Ensures market information is acquired, competitive activity is monitored, and customer needs are identified. Identify and translate customer needs into marketing positioning and activities.
  • Executes and reports performance of full funnel, omnichannel campaigns with an iterative data-driven approach to all campaign tactics with close collaboration with other departments.
  • Drive a high level of interaction and engagement with product management and between other departments (e.g., Sales, Technical Support and R&D) to ensure coordination of activities and alignment on common goals.
  • Generates business plans in partnership with product management and sales to build sales funnel and growth strategies in prioritized customer segments and supports go-to-market and sustaining marketing efforts.

Minimum Requirements:

  • BA/BS or equivalent degree in Life Sciences
  • A minimum 6 years of product marketing experience in the life sciences
  • Experience in developing marketing strategy and where to play analysis
  • Experience project managing activities with cross-functional teams
  • Must be able to build credibility and relationships across functions and levels
  • Ability to highly effectively communicate and influence internal and external audiences, using both oral and written communication skills
  • High level of organization, multi-tasking, and attention to detail
  • Ability to work in a fast-paced environment

Preferred Skills:

  • MS or PhD Preferred
  • Experience in instrumentation, single cell analysis, NGS, data analysis
  • Market development and marketing communications experience highly desired


Below is the base pay range for this full time position. The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience. At 10x, base pay is also just one component of the Company’s total compensation package. This role is also eligible for 10x’s equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. Your 10x recruiter can share more about the Company’s total compensation package during the hiring process.

Pay Range
$165,000$223,000 USD

About 10x Genomics

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.

We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.

Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.

10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.