Director of Segment Marketing

10X Genomics

10X Genomics

Marketing & Communications
Pleasanton, CA, USA
Posted on Friday, April 19, 2024

Position Summary:

We are seeking a Director of Segment Marketing who will spearhead segment marketing initiatives within our dynamic global marketing organization. This individual will possess a profound understanding of life sciences, especially within translational and clinical research settings, and have the expertise to drive marketing strategies across diverse areas such as Pharma, Oncology/Pathology, Immunology, and Neuroscience.

This role will lead a team with the key focus of deeply understanding the key segment markets and providing that expertise and voice of the customer internally and externally. This position will also understand the customer journey for different segments and lead a team effort to design programs to increase top-of-funnel awareness, generate demand and enable sales in key segments.

What you will be doing:

  • Lead strategic marketing across various customer segments and research areas, with a focus on deep market understanding, scientific rigor and strategic insight.
  • Craft compelling value propositions and offerings that resonate with our customer base, particularly within the translational and clinical research spheres.
  • Gather and leverage deep market insights, including market drivers, size, unmet needs, and key players, to guide annual marketing execution plans, global campaigns, and long-term strategic plans.
  • Partner deeply with regional marketing and sales teams to bring segment solutions to targeted customers in AMR, APAC and EMEA.
  • Drive segment training and sales support tool development with team.
  • Recommend product features based on an in-depth understanding of market trends and customer requirements.
  • Collaborate across the marketing to shape marketing activities, content creation, event marketing, lead generation, brand awareness, and sales enablement.
  • Manage and develop high-functioning teams, fostering talent and encouraging growth within the marketing department.
  • Cultivate relationships with associations, educational entities, professional organizations, and customers, enhancing market visibility and development opportunities.
  • Lead, coach, mentor and manage a team of high-performing segment marketers.

Minimum Qualifications:

  • BS in a scientific discipline relevant to life sciences or biotech, with at least 10 of industry experience preferred.
  • Extensive knowledge in life science tools and services, single cell and spatial technologies.
  • Demonstrable leadership skills with a proven track record of inspiring and managing teams.
  • Strong networking capabilities to build relationships across various organizational levels and with customers.
  • Exceptional communication and influence skills, with the ability to convey complex information clearly to a range of audiences.
  • Strategic and analytical mindset, capable of multi-tasking and maintaining a high level of attention to details.

Preferred Qualifications:

  • MS or PhD in a life science related field highly preferred
  • Additional advanced degrees or certifications related to marketing or business management desired
  • Previous experience in product management, market intelligence, or related roles within the life sciences sector preferred
  • Must be able to travel 20-30%
  • HQ Based

Below is the base pay range for this full time position. The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience. At 10x, base pay is also just one component of the Company’s total compensation package. This role is also eligible for 10x’s equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. Your 10x recruiter can share more about the Company’s total compensation package during the hiring process.

Pay Range
$207,000$279,000 USD

About 10x Genomics

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.

We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.

Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.

10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.