Regional Marketing Manager (Asia Pacific)

The Regional Marketing Manager (RMM) will be responsible for planning, designing and executing marketing activities for the Asia Pacific district (APAC excluding Japan, China and Hong Kong) and ideally based in Singapore.

The ideal RMM candidate should have strong technical knowledge in the area of Next-Generation Sequencing (NGS), Single Cell Genomics, Spatial Biology and have demonstrated experience localizing marketing programs for related markets. The RMM will interact cross functionally with members from the regional commercial sales and global marketing teams and will be the central point of contact for territorial market planning, implementation, new product launch and regional market development. Key skill sets include regional marketing, program localization, sales enablement, lead generation/nurture and tactical marketing.

What you will be doing:

• Regionalization and localization of core marketing programs in Asia Pacific (South Korea, Taiwan, Singapore, South East Asia, India, Australia and New Zealand)
• Effectively translate the global strategic plan in specific core markets into a regionalized tactical plan that meets or exceeds district business objectives and deploy programs and tools to support district sales teams and/or distributors
• Select appropriate program tactics for the district and assigned segment, govern all outbound aspects of new product launches, and report success of programs to the regional sales & global marketing teams
• Collaborate with Regional Marketing Events Manager and Regional Digital Marketing Manager to define events and digital strategy for lead generation and nurture
• Responsible for pipeline goal achievement across all territories within the district
• Knowledge of key accounts, KOLs and centers of excellence in assigned area
• Share program resources across district, and identify potential reuse of global programs across territories
• Own content reuse and localization process requirements, including execution of the localization process
• Alignment of regional marketing program to company messaging themes and local sales in each region
• Educate Global Marketing on local regulatory and compliance requirements for assigned territory
• Develop sales tools and training materials that support regional sales teams achieve goals
• Regional market intelligence to provide insight to global marketing and product marketing
• Drive demand & grow the marketing funnel in close collaboration with regional sales teams and distributors
• Establish local regional operational processes and systems
• Collaborate for all CRM related aspects of sales & marketing integration
• Improve the size and quality of marketing leads in salesforce CRM database for assigned territory or segment
• Measure and evaluate impacts of owned marketing programs and track assigned spend
• Works closely with the APAC and Global Marcom team to develop program metrics & effective tactics
• Responsible for defining channel training requirements linked to program execution
• Serve as single point of contact between the regional sales channels and the global marketing team for assigned district or segment

Minimum Requirements:

• Requires a Bachelors’ degree in Biology, Molecular Biology, Biochemistry or related field
• Extensive knowledge of Next Gen Sequencing markets, products & marketing channels in Asia Pacific
• Multi-year experience in the Life Science industry, preferably in a field marketing environment
• Key competencies in marketing required: customer segmentation (i.e., needs assessments, profiles, personas, buying journeys), marketing program development and execution, program evaluation (metric framework)
• Knowledge of sales pipeline and how to positively impact funnel conversion rates
• Excellent analytical and problem-solving skills, combined with strong business judgment and an ability to present analysis in a clear and compelling manner
• An independent self-starter who operates with a high degree of autonomy, able to pivot quickly; adaptive, can effectively operate/deal with ambiguity
• Highly organized individual who can meet challenging deadlines in a fast-paced environment and able to collaborate across multiple disciplines
• Excellent English communication skills (written / oral / presentation)
• Frequent travel required, expected to be at least 60% of the time
• Position can be fulfilled remotely in Singapore

Preferred Skills and Experience:

• Master’s degree or PhD with multi year experience
• Advanced proficiency in Microsoft applications, especially Excel and PowerPoint

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