Associate Operations Specialist



Pune, Maharashtra, India
Posted on Tuesday, June 11, 2024

Our Mission:

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.

We want 6sense to be the best chapter of your career.

We are seeking an Associate Operations Specialist to join the Campaign Operations team in Pune. The ideal candidate will have extensive knowledge of the digital Adtech industry, experience in campaign management, programmatic advertising, and working experience on Demand Side platforms such as Xandr (Appnexus), Beeswax, Centro, and TradeDesk. Knowledge of HTML5, digital Ad revenue operations, and Excel skills will be an added advantage.

Must have Skills:

  • Minimum of 2-6 years of experience in Digital Advertising with a high-tech operational knowledge of DSP platforms
  • Experience in creating and executing digital advertising campaigns using optimization tactics and strategies
  • Experience in building, launching, and reporting on campaigns using CRMs like Salesforce, Eloqua, etc.
  • Experience with targeting, segmentation, and list acquisition for demand gen campaigns
  • Knowledge of Account-Based Marketing (ABM) will be an added advantage but not necessary.

In this role, you will:

  • Review customer campaigns and propose effective campaign strategies.
  • Identify and resolve campaign issues, offering optimization suggestions as needed.
  • Monitor campaign delivery and collaborate with the DSP to resolve any issues.
  • Troubleshoot Creative Audit Failed issues with the DSP and coordinate with the Customer Success (CS) team at 6sense.
  • Track active campaigns that haven't served any impressions in the last 24 hours and take necessary actions.
  • Proactively engage with the Customer Success Manager (CSM) to address sales/platform challenges, and collaborate with the product/solution team to develop tools, programs, or additional features.
  • Interface with sales to assess sales enablement needs and collaborate with the product team for solutions.
  • Communicate and educate the sales team on new and planned activities, including new features and solutions in the product.
  • Develop and provide training material for the sales/CS team.
  • Identify opportunities to enhance marketing effectiveness through improved audience management, segmentation, and campaign strategies.
  • Assist CSM teams in ensuring successful client onboarding and address customer queries regarding platform functionality, ad setup, and specifications.
  • Assist in creating training documentation and provide support as required.
  • Receive and clarify requirements for ad creatives from the operations team and manage independent projects within deadlines.
  • Create and test ad creatives according to requirements.
  • Address technical support queries about advertising campaigns and creatives from our internal team.

Interpersonal attributes:

  • Good written and verbal communication
  • Ability to work independently as well as part of a team
  • Process orientation and attention to detail
  • Ownership of projects and drive them to conclusion

What we’re looking for:

  • BE/BTech/BS or equivalent technical degree in Computer Science or a related technical field.
  • Proven experience in working on digital advertising campaigns and creatives.
  • Possesses solid analytical skills and is well-versed in campaign optimization strategies.
  • Demonstrated problem-solving skills, particularly in the context of digital advertising campaigns and creatives.
  • Strong written communication skills, both via email and messaging platforms.
  • Willingness to work in rotational shifts.

Why you're a great fit:

We are pioneers in pushing the envelope, moving fast, and innovating. Our focus is on future and current customer experiences, placing them at the center of everything we do. Attention to detail, inquisitiveness, and a passion for customers are qualities we value. If you share these traits, along with a commitment to excellence, we invite you to join us. We leverage cutting-edge technology, especially our own, to drive our success.

Our Benefits:

Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.

We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to