Social Media Manager, Remote



Marketing & Communications
Bethesda, MD, USA
Posted on Friday, February 2, 2024
The Social Media Manager (internally called Social Media Lead) will lead strategy and execution for company owned social media channels. They will develop content and manage editorial calendar and digital amplification tools while remaining current on emerging trends and channels to identify company-wide social opportunities. In addition, they will monitor social channels and relevant online conversations to identify reputation risks and opportunities. The Social Media Manager will track, measure, analyze and report social media metrics to optimize based on performance against KPIs.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the U.S. or from our office in Bethesda, MD, Durham, NC or Austin, TX.

Primary Duties:

  • Develop strategy for company-wide social media channels in collaboration with marketing and other cross functional teams.
  • Develop and manage content and engagement for company social media channels ( including but not limited to): X. Facebook, LinkedIn. Recommend executive level thought leadership opportunities to amplify brand and conduct social media trainings.
  • Conduct social media listening, monitoring and measurement and recommend strategies and tactics to optimize brand and manage reputation.
  • Participate in strategic communications planning. Research social media and industry trends and recommend opportunities to maximize company brand. Manage vendor relationships and tools for social media monitoring and amplification.

Minimum Qualifications:

  • Bachelor’s degree preferably in communications, marketing, data analytics or related field
  • 6+ years experience managing social media channels in large multi-stakeholder organization or communications agency

Preferred knowledge, skills, and/or abilities:

  • Experience implementing and using social listening, monitoring and employee engagement tools (eg Meltwater, HootSuite, Amplify etc); proficiency in leveraging tools and platforms to improve content creation, distribution, and performance tracking
  • Wordpress fluent and able to learn/develop skillsets for various platforms including Google sites, Pardot and more
  • Proven track record of developing and executing successful content strategies across platforms
  • Excellent verbal and written communications and collaboration skills, with a demonstrated track record of effective stakeholder management; ability to work collaboratively across teams, and coordinate content development with program, design and production functions
  • Ability to understand and learn from data-driven insights; analytical mindset guiding decision-making
  • Experience with online reputation management and crisis management
  • Experience in healthcare industry, especially Medicare and value based care and working with B2B audiences
  • Able to work under pressing deadlines across multiple projects

Physical Requirements:

  • Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of payers, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives, and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents, and domestic partners Robust time off plan 21 days of PTO in your first year 2 Paid Volunteer Days & 11 paid holidays
12 weeks paid Parental Leave for all new parents
6 weeks paid sabbatical after 6 years of service
Educational Assistant Program & Clinical Employee Reimbursement Program
401(K) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
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