Field Marketing Manager
Aledade
Marketing & Communications
Charlotte, NC, USA
Posted on Jan 15, 2025
The Field Marketing Manager will bridge local markets, Network Development (Sales), and the Marketing team to design and execute impactful, localized engagement strategies. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted events and curated messaging that resonates with local healthcare providers.
Primary Duties:
- Develop and execute tailored marketing activities, including executive dinners, healthcare summits, and networking events, to create authentic engagement and drive Aledade’s message. Collaborate closely with the marketing team to ensure event strategies reinforce Aledade’s commitment to data-driven care and provider empowerment.
- Create customized marketing materials, campaigns, and messaging that reflect Aledade’s values and resonate with the unique needs of the assigned market. Partner with the Network Development, Market, and Clinical Engagement teams to ensure messaging emphasizes the advantages of joining Aledade’s Accountable Care Organizations (ACOs) and aligns with local provider interests in patient-centered, value-based care.
- Support lead generation & prospect nurture by building trusted relationships with independent physicians, Federally Qualified Health Centers (FQHCs), and healthcare associations.
- Track and analyze the success of field marketing initiatives, using data insights to refine strategies and increase their impact.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field.
- 6+ years of experience in field marketing, network engagement, or field sales, preferably within healthcare or a health system.
- Willingness to travel frequently within the designated state (50-75%)
Preferred knowledge, skills, and/or abilities:
- Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs.
- Demonstrated success in creating and executing localized marketing strategies that drive lead generation and deepen relationships.
- Excellent ability to work cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade’s mission.
- Outstanding organizational skills and attention to detail.
- Background in marketing or sales in a network engagement or provider relations capacity.
- Deep knowledge of the value-based care environment.
- Experience in organizing and managing executive-level events and community engagements.
Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of payers, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives, and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents, and domestic partners Robust time off plan 21 days of PTO in your first year 2 Paid Volunteer Days & 11 paid holidays
12 weeks paid Parental Leave for all new parents
6 weeks paid sabbatical after 6 years of service
Educational Assistant Program & Clinical Employee Reimbursement Program
401(K) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants