Sr. Specialist, Payer GTM
Aledade
Arlington, VA, USA
Primary Duties
Oversee and manage a portfolio of payer contract products from initial contract through go-to-market launch to drive practice enrollment, proactively anticipating potential challenges and implementing appropriate remedies. Oversee timelines, milestones, and deliverables from contract signature through in-market activation and ongoing growth measurement.
Develop, launch, and manage strategies for the Payer segment, including targeted Account-Based Marketing (ABM) campaigns, personalized marketing initiatives focused on high-priority payer organizations
Proactively lead product growth focused collaboration with key stakeholders (i.e. Payer Strategy, Performance, Market P/L, Corp Marketing and Sales teams) ensuring product understanding and meeting growth goals
Research and develop strategies to better understand and communicate with healthcare payers and understand/convey payers’ value-based care contract terms which are relevant and desirable to primary care providers
Report on campaign performance (i.e contract signature, in-market activation, and ongoing growth measurement, drawing evidence-based insights and recommendations
Strategy & Execution
Collaboration & Relationship Management
Performance Reporting & Analytics
Other duties as assigned
Minimum Qualifications
Bachelor’s degree in relevant field
6+ years of progressive experience in product management or go-to-market execution, including a deep understanding of contract terms within healthcare payer products
Ability to build and maintain collaborative relationships with a wide range of stakeholders
Strong organizational skills with the ability to manage multiple priorities
Advanced communication (Verbal & Written) and presentation skills
Strong initiative & bias toward action; Ability to operate in a fast-paced environment
Experience with Google Suite and project management software
requires deep understanding of the contract terms and levers of value capture within each of the payer products for which this role is responsible, requiring healthcare payer-based industry knowledge
Preferred Qualifications
Experience with Salesforce and Monday.com