Band

Level 4

Job Description Summary

#LI-Hybrid
Location: Hungary

This role is based in Hungary. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.

The Brand Manager is accountable for translating International and Regional Therapeutic Area strategy into locally relevant brand plans and executing them to deliver sustainable growth, market share, and patient impact for assigned brands. The role leverages local insights to optimize the marketing mix across the brand lifecycle and works cross-functionally to ensure effective, compliant execution in line with Novartis values and ethics.

Job Description

Key Responsibilities:

• Own end-to-end responsibility for assigned brands across their lifecycle, including strategy, planning, execution, and performance optimization.

• Translate International brand strategy into a locally relevant brand plan with clear objectives, prioritized target audiences, key messages, and omnichannel execution focus.

• Design and execute integrated omnichannel campaigns, optimizing the marketing mix and continuously monitoring impact and ROI.

• Define customer segmentation and prioritization and orchestrate ICE-aligned omnichannel customer journeys in collaboration with Sales and cross-functional partners.

• Deliver brand sales, market share, and growth objectives through robust forecasting, demand planning, and budget management.

• Lead local launch strategy and execution for new products, ensuring launch readiness and post-launch optimization.

• Generate and apply insights from market research, customer engagement, and performance data to continuously refine strategy and tactics.

• Collaborate cross-functionally with Sales, Medical, Value & Access, and other partners to ensure aligned and high-quality execution.

• Manage agencies and external partners to deliver high-quality, compliant brand initiatives and content reuse targets.

• Ensure all brand activities comply with Novartis policies, SOPs, governance standards, and ethical requirements.

Requirements:

• University degree in life sciences, marketing, business, or a related field; fluency in English and local language; relevant industry experience.

• Proven experience in pharmaceutical brand management or marketing roles.

• Strong understanding of pharmaceutical markets, healthcare systems, and customer dynamics.

• Demonstrated ability to develop and execute effective brand strategies and tactical plans.

• Experience with omnichannel marketing and campaign execution.

• Strong financial acumen including forecasting and brand budget management.

• Ability to lead cross-functional collaboration in a matrix environment.

• Strong strategic, analytical, and data-driven mindset with ability to manage complexity and ambiguity.

• Experience leveraging digital and AI-enabled tools to enhance marketing effectiveness.

• High standards of ethics, integrity, and compliance.

About Novartis Hungary:

Novartis is a leading pharmaceutical company renowned for its innovation. In Hungary, we pioneered the introduction of advanced cell and gene therapies. Our commitment to research and development spans a wide range of therapeutic areas, including oncology, chronic conditions, and rare diseases. We take pride in being a proactive partner, contributing to the advancement of healthcare solutions.

As a global pharmaceutical leader headquartered in Switzerland, Novartis is among the largest pharmaceutical companies in Hungary. Our mission is to lead in delivering innovative medicines to patients across the country. We are dedicated to fostering a dynamic work environment that promotes personal development and professional growth.

Commitment To Diversity & Inclusion:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategies, Negotiation, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training (Inactive), Stakeholder Engagement, Stakeholder Management, Strategic Alliances