As VP of Marketing, you will be responsible for defining, prioritizing, and driving Nightfall’s marketing strategy and will lead all aspects of marketing. You will be charged with building a world class marketing function. You are an expert storyteller who can craft the messaging, positioning, and communications to make Nightfall’s platform shine and a data-driven leader who can drive demand across multiple channels and ensure the team is able to maximize the value from our marketing investments. Reporting to the Chief Executive Officer, the successful candidate will be a proven leader who has operated at an executive-level and has significant experience building cross-functional relationships. This person will sit on the leadership team and partner closely with the C-Suite and others.

Responsibilities

• Develop and implement the marketing strategy at the company by proactively identifying opportunities for innovation, improvement, and growth
• Drive demand across multiple channels; measure effectiveness of our marketing investments and make data-driven recommendations
• Lead the evolution of the Nightfall story and the key role that Data Loss Prevention (DLP) plays in organizational security
• Put the customer first and leverage their feedback and insights to create a holistic, powerful, and sticky customer experience
• Partner cross functionally to prescribe the pre-purchase customer experience
• Define, measure, and manage to quantifiable business, customer, and financial metrics
• Implement innovative technology and automation to create highly personalized, digital engagement models with leads
• Work closely with business leaders across Sales, Customer Success, Partnerships, and Product to ensure that Nightfall’s marketing strategy is supporting revenue-building initiatives globally
• Recruit, develop, motivate, and mentor a high performing team of marketing experts

Requirements

• A minimum of 15 years of marketing experience at a senior-level; experience at an enterprise SaaS tech company, ideally within cybersecurity
• Experience leading large teams and developing, coaching and mentoring strong leaders
• Track record of building and growing the demand generation function
• Previous experience driving transformation, change management, and scaled and up-leveled processes
• Experience working cross-functionally and globally; ability to build strong relationships
• A human-centered approach and the ability to understand and empathize with the customer and Nightfall’s employees
• Strong and clear communication skills and knows how to address individuals at all levels in a variety of functions
• The ability to have open and productive debates with the team to solve issues, manage projects, and discuss challenges
• The strategic mindset to balance short-term needs with longer-term vision
• Extreme agility and a strong bias towards action (you will need to roll up your sleeves and produce one minute and zoom out and strategize the next)