Director of Product Marketing

Nightfall AI

Nightfall AI

Marketing & Communications, Product
Canada · United States · Remote
Posted on Wednesday, February 21, 2024

Nightfall makes safeguarding sensitive data for every application simple and seamless. Organizations, from startups to global brands, trust Nightfall’s software platform and APIs to discover, classify, and protect sensitive data.

As the Director of Product Marketing for Nightfall AI, you will play a pivotal role in shaping the strategic direction and market positioning of our enterprise DLP solutions. You will work closely with cross-functional teams to develop and execute innovative marketing strategies that drive product adoption, revenue growth, and customer satisfaction. This role requires a strong technical background and a deep understanding of the Enterprise DLP landscape.

Responsibilities

  • Collaborate with the executive team to define the product marketing strategy, aligning it with the overall business objectives and market trends in Enterprise DLP.
  • Conduct in-depth market analysis, competitive research, and customer insights specific to Enterprise DLP to identify opportunities and threats in the data security landscape.
  • Develop and execute go-to-market plans for new Enterprise DLP products, including product positioning, messaging, pricing, packaging, and distribution strategies.
  • Plan and orchestrate successful product launches for Enterprise DLP products and services, ensuring that all marketing materials and activities are in place to generate maximum impact.
  • Oversee the creation of compelling marketing collateral, including whitepapers, case studies, datasheets, videos, and blog posts, to effectively communicate the value propositions of our DLP solutions.
  • Collaborate with the sales team to equip them with the tools, training, and resources needed to effectively sell Enterprise DLP products.
  • Develop and execute demand generation campaigns tailored to Enterprise DLP that drive qualified leads, engage prospects, and nurture them through the sales funnel.
  • Identify and leverage customer success stories and testimonials specific to Enterprise DLP to build trust and credibility in the market.
  • Establish key performance indicators (KPIs) for Enterprise DLP product marketing and regularly report on the effectiveness of efforts, making data-driven adjustments as needed.
  • Work closely with product management, engineering, and sales teams to ensure alignment on product development, feature prioritization, and market feedback for Enterprise DLP.

Requirements

  • Bachelor's degree in marketing, business, or a related field; MBA is a plus.
  • Proven experience (8+ years) in product marketing, with a focus on data security and Enterprise DLP.
  • Strong technical background and the ability to understand complex DLP technologies.
  • Exceptional leadership and team management skills.
  • Strategic thinker with a track record of developing successful product marketing strategies.
  • Excellent communication and presentation skills.
  • Results-oriented mindset with a focus on driving revenue and market share.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Creative problem solver with a passion for staying up-to-date on industry trends and emerging technologies in Enterprise DLP.

Why Nightfall AI?

  • Join a dynamic team at the forefront of Enterprise DLP innovation.
  • Competitive salary and benefits package.
  • Opportunities for career growth and development.
  • A culture that values innovation, collaboration, and excellence.
  • Make a meaningful impact by helping organizations protect their sensitive data with our Enterprise DLP solutions.

About Nightfall:

Nightfall is a cybersecurity startup dedicated to helping organizations secure and manage their sensitive data. As a leading enterprise technology company, our product affects the personal data that people entrust businesses to store & process with care every day. Critical data in modern organizations is often sprayed across a broad set of cloud data silos, and it’s a herculean task for security & compliance teams to monitor, manage, and protect this highly sensitive data. Via machine learning, our product makes it easy for organizations to discover, classify, and protect this sensitive data across their cloud footprint - such as their corporate SaaS, data infrastructure, and even their own apps. In doing so, we prevent data leakage, provide unprecedented data visibility & protection across the cloud, and enable compliance. We’re a technology startup founded in San Francisco, well-funded by leading institutional investors like Bain and Venrock, and a cadre of security & IT leaders from Okta, Salesforce, Atlassian, Splunk, FireEye, and more. Learn more on our website www.nightfall.ai or by reaching out via email at careers@nightfall.ai.