As the Director of Product Marketing for Nightfall AI, you will play a pivotal role in shaping the strategic direction and market positioning of our enterprise DLP solutions. You will work closely with cross-functional teams to develop and execute innovative marketing strategies that drive product adoption, revenue growth, and customer satisfaction. This role requires a strong technical background and a deep understanding of the Enterprise DLP landscape.

Responsibilities

• Collaborate with the executive team to define the product marketing strategy, aligning it with the overall business objectives and market trends in Enterprise DLP.
• Conduct in-depth market analysis, competitive research, and customer insights specific to Enterprise DLP to identify opportunities and threats in the data security landscape.
• Develop and execute go-to-market plans for new Enterprise DLP products, including product positioning, messaging, pricing, packaging, and distribution strategies.
• Plan and orchestrate successful product launches for Enterprise DLP products and services, ensuring that all marketing materials and activities are in place to generate maximum impact.
• Oversee the creation of compelling marketing collateral, including whitepapers, case studies, datasheets, videos, and blog posts, to effectively communicate the value propositions of our DLP solutions.
• Collaborate with the sales team to equip them with the tools, training, and resources needed to effectively sell Enterprise DLP products.
• Develop and execute demand generation campaigns tailored to Enterprise DLP that drive qualified leads, engage prospects, and nurture them through the sales funnel.
• Identify and leverage customer success stories and testimonials specific to Enterprise DLP to build trust and credibility in the market.
• Establish key performance indicators (KPIs) for Enterprise DLP product marketing and regularly report on the effectiveness of efforts, making data-driven adjustments as needed.
• Work closely with product management, engineering, and sales teams to ensure alignment on product development, feature prioritization, and market feedback for Enterprise DLP.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA is a plus.
• Proven experience (8+ years) in product marketing, with a focus on data security and Enterprise DLP.
• Strong technical background and the ability to understand complex DLP technologies.
• Exceptional leadership and team management skills.
• Strategic thinker with a track record of developing successful product marketing strategies.
• Excellent communication and presentation skills.
• Results-oriented mindset with a focus on driving revenue and market share.
• Ability to thrive in a fast-paced, dynamic environment.
• Creative problem solver with a passion for staying up-to-date on industry trends and emerging technologies in Enterprise DLP.

Why Nightfall AI?

• Join a dynamic team at the forefront of Enterprise DLP innovation.
• Competitive salary and benefits package.
• Opportunities for career growth and development.
• A culture that values innovation, collaboration, and excellence.
• Make a meaningful impact by helping organizations protect their sensitive data with our Enterprise DLP solutions.