Senior Marketing Operations Specialist
Salsify
Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.
At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.
About the Opportunity
Salsify is looking for a technically savvy, detail-oriented, resourceful and analytical digital operations specialist to join the Marketing Operations team as a Senior Marketing Operations Specialist. This critical role is responsible for helping to oversee the marketing infrastructure and will be instrumental in leveraging marketing automation (Marketo) to execute campaigns and capture data across the entire marketing and sales cycle. They will utilize their business analyst skills to analyze, identify, design and optimize business processes, monitor the overall health of the marketing automation database, manage the marketing communication calendar and associated audience segmentation and targeting, and execute on bulk imports of data.
The person in this role will work with many different units and must be excellent at cross-functional collaboration, project management, and verbal and written communication. They must be able to translate marketing requirements into measurable, scalable experiences for prospective customers.
Responsibilities:
- Assist the Marketing Operations Manager with day-to-day campaign operations and systems administration (Marketo, Hubspot, Salesforce, Asana, Drift, GoToWebinar, Salesloft) while optimizing for scale and efficiency, including building of event and email programs in Marketo
- Manage email lists, data file aggregation and uploads according to campaign requirements
- Assist the Marketing Operations Manager to ensure appropriate documentation, training, and adherence to governance standards (including naming conventions)
- Partner with an internal and external team of stakeholders, including sales and marketing partners to understand objectives and translate strategies into technical execution
- Monitor and review campaign performance across all channels to ensure campaigns are running appropriately, with accurate attribution and desired successes
- Manage contact database including list segmentation, opt-in/out management, and data uploads (ex. event and content syndication list uploads)
- Create reports and analyze campaign performance
Qualifications:
- 1-3+ years of experience managing all aspects of a marketing automation platform such as Hubspot, Marketo, Eloqua or Pardot
- Experience with both Hubspot, Marketo and Salesforce a plus!
- Experience managing marketing email and event campaigns
- Familiarity with Salesforce.com or similar CRM
- Self-motivated, quick learner with the ability to plan and collaborate effectively to run campaigns
- Strong organization and project management skills with an ability to meet project deadlines in a fast-paced environment
- Ability to identify gaps, research solutions, implement plans, and analyze performance
- Ability to adapt to fast-paced work environment
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- We pay market rates, which are competitive and equitable
- We pay based on performance and proficiency, not tenure
- We adjust proactively; when the market moves, we do too
Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on-the-job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!
A member of Talent 'talent@salsify.com' will be reaching out about next steps if we would like to move forward.
Salsify’s mission is to empower brand manufacturers to win on the digital shelf.
Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.
We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal) and Sydney (Australia). If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!
Please see our Candidate Privacy Statement for information on the personal data we process in connection with your application.
An Inclusive Place To Work
Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Accommodations
Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact cx@salsify.com.