Cash compensation range: $169,000-$195,000 USD annually + equity

The Sr Mgr, Acquisition Marketing will report to the Senior Director of Growth and be responsible for developing and implementing strategies to drive efficient acquisition and revenue growth. The ideal candidate is comfortable across a broad range of functions - everything from helping inform the strategic vision for the paid media channels to being in the executional details when needed. They should have a strong foundation in paid media, backed by a proven history of harnessing data and technology to achieve tangible marketing outcomes.

Responsibilities:

• Work in collaboration with the Head of Growth to develop paid acquisition marketing strategies that deliver on growth targets and Stride’s CAC goals. Align on audience targeting, creative approach, landing page journeys and budget optimization. Drive app downloads by leveraging both paid and ASO best practices.
• Manage the day to day operations of Stride’s paid marketing channels and campaigns including implementation, optimization and reporting. Coordination with external resources may be required.
• Develop and implement an on-going test and learn strategy for paid marketing at Stride, regularly share results.
• Work in partnership with Stride’s creative and content resources to develop, test and implement ‘winning’ creative for Stride’s paid performance marketing efforts.
• Develop campaign strategies that meet or exceed Stride’s acquisition goals for key seasonal ‘drive times such as Open Enrollment and Tax Season.
• Develop reporting tools for paid media such as dashboards and reports that regularly communicate the results of paid performance marketing in terms of audience growth and CAC.
• Coordinate all channel management responsibilities with the Head of Growth. Responsibilities include reporting, budgeting, tracking and coordinating with legal team as needed.
• Serve as paid media POC in cross functional projects. Coordinate with Product team to investigate opportunities to improve the conversion funnel. Integrate closely with the rest of the marketing team to optimize all efforts across channels and drive top line growth.

Skills and Requirements:

• 8+ years of paid acquisition experience with a strong track record of successfully driving DTC user growth through media campaigns.
• In-depth knowledge of major media platforms, advertising tools, and advanced targeting techniques, including but not limited to Google Ads and Meta. Comfortable being in-platform as needed.
• Previous experience driving significant app download growth, including proficiency in app store optimization and successful user acquisition strategies.
• Strong analytical skills with the ability to interpret complex campaign data, identify trends, and derive actionable insights. Proficiency in using analytics and reporting tools such as Tableau, Google Analytics or similar platforms.
• Excellent project management skills, including the ability to prioritize tasks, manage multiple campaigns simultaneously, and meet deadlines.
• Ability to thrive in a fast-paced DTC environment. Willingness to dive into the weeds and be a scrappy problem solver.
• Experience in a heavily regulated industry is a plus.

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