Senior Product Manager, Activation

Virta Health

Virta Health

Posted on Wednesday, January 17, 2024

Virta Health is on a mission to transform diabetes care and reverse the type 2 diabetes epidemic. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes. Virta is changing this by helping people reverse type 2 diabetes through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and live diabetes-free. Join us on our mission to reverse diabetes in 100M.

Ready to channel your skills toward building a healthier future? As the Senior Product Manager for Activation, you will be responsible for accelerating Virta’s growth by shaping prospective members’ first impression of onboarding to our innovative metabolic health program. This role is both high-visibility and high-impact; the decisions you make and the product experiences you create will significantly shape our members' onramp, fueling growth in both revenue and the number of members transforming their lives with Virta.


  • Drive Member Growth: accountable for strong improvement in our member enrollment and onboarding experiences to generate top line growth

  • Member Activation Strategy: define and implement initiatives to engage, enroll, and activate members to our metabolic health program

  • Activation Experimentation: partnering with your high caliber team comprised of design, engineers, and data scientists, identify and launch product conversion experiments, continuously optimizing

  • Cross-Functional Execution: translate your strategy into clear goals, priorities, and plans; motivate and coordinate for strong execution across your product development team and cross-functional partners

  • User Discovery: develop a deep understanding of our prospective members’ unmet needs and pain points through quantitative and qualitative research

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

  • Connect with and establish strong relationships across your product development team (engineering, design, analytics) and cross-functional partners (enrollment operations, growth marketing, content, clinicians)

  • Launch one new product initiative to improve member activation

  • Steer and contribute to discovery and quantitative analysis; leveraging those insights, begin to set the strategy and roadmap for your product development team

  • Develop a strong understanding of our north star metrics at Virta, and formulate the appropriate metrics for your team in partnership with leadership


  • 5+ years of experience in a product management, general management, or related product development roles

  • Passion in using technology for social impact

  • Exceptional communication and interpersonal skills

  • Strong cross-functional collaborator, able to quickly build trust and generate a shared vision

  • Analytical mindset with the ability to interpret complex data and derive actionable insights

  • Experience shipping consumer-facing applications

Bonus points for…

  • Experience in fast-paced health tech startup

  • Experience as a Growth or Activation PM

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

  • You put people first and take care of yourself, your peers, and our patients equally

  • You have a strong sense of ownership and take initiative while empowering others to do the same

  • You prioritize positive impact over busy work

  • You have no ego and understand that everyone has something to bring to the table regardless of experience

  • You appreciate transparency and promote trust and empowerment through open access of information

  • You are evidence-based and prioritize data and science over seniority or dogma

  • You take risks and rapidly iterate

Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is [min of $156,778 - $200,227. Information about Virta’s benefits is on our Careers page at: