Content Operations Associate

Virta Health

Virta Health

Operations
Remote
Posted on Tuesday, June 11, 2024

Content Operations Associate

Virta Health is pioneering a new standard of care for people to reclaim their lives. We are in the midst of a public health crisis: obesity rates are at an all-time high and over half of US adults have type 2 diabetes or prediabetes, and despite billions spent on new treatments, outcomes are largely worse. Virta reverses these diseases and delivers life-changing results by pairing individualized nutrition with ongoing care from a clinical support team. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives.

As Virta’s Content Operations Associate, you’ll leverage in-depth knowledge of our content platform and messaging systems to produce and optimize engaging member-facing campaigns. You’ll collaborate closely with the content, design, clinical, and product teams to ensure Virta delivers a consistent, on-brand, and engaging experience for our members across all content surfaces. The ideal candidate has a growth mindset, a love for tinkering, and exceptional project management skills.

Responsibilities

  • Campaign Production:

    • Provide expert cross-channel guidance for implementing email, push, SMS, and in-app campaigns using our messaging system, Braze.

    • Build and optimize scalable creative assets and manage ongoing campaigns to support cross-functional teams.

    • Oversee content and campaign quality assurance (QA) with relevant stakeholders.

  • User Generated Content:

    • Own the production and management of member testimonials.

    • Develop new methods to source and leverage user-generated content (UGC).

    • Manage coordination with member ambassadors, and build new ways to source UGC.

  • Metrics:

    • Compile, analyze, and manage content analytics and performance.

    • Make data-driven recommendations for improvement.

  • Asset Management:

    • Guide asset management to ensure our extensive content collection is organized, accessible, and properly highlighted.

  • Project Coordination:

    • Assist with managing various content projects as needed, including translations, videos, education materials, and more.

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

  • Become proficient in our customer engagement platform, Braze, and other relevant systems (Asana, Sanity, Looker, etc)

  • Develop a deep understanding of the member journey and how content fits in

  • Take ownership of member testimonials to source, track, and share new user generated stories

  • Manage ongoing campaigns and run A/B tests to better understand our member interests

Must-Haves

  • Experience in campaign production, with expertise in messaging tools like Braze.

  • Independent project management skills, with a knack for problem-solving and creative thinking.

  • Collaborative spirit, with the ability to understand and navigate technical constraints and advocate for content best practices across the organization.

  • Some experience and interest with content creation and editing.

  • Some knowledge or interest leveraging HTML, CSS, etc.

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

  • You put people first and take care of yourself, your peers, and our patients equally

  • You have a strong sense of ownership and take initiative while empowering others to do the same

  • You prioritize positive impact over busy work

  • You have no ego and understand that everyone has something to bring to the table regardless of experience

  • You appreciate transparency and promote trust and empowerment through open access of information

  • You are evidence-based and prioritize data and science over seniority or dogma

  • You take risks and rapidly iterate

Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

#LI-remote

Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $79,000 - $95,000. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers.