Senior Product Manager, Kik



Posted on Saturday, June 15, 2024
Your Role at MediaLab
We are looking for a passionate, seasoned and entrepreneurial leader, with deep product knowledge, to take on the challenge of driving growth and profitability on our core messaging app; Kik. The Product Manager role at MediaLab is unique in that you run a business unit with the P&L ownership, define the overall product vision and strategy as well as execution, and drive a high-performing team to generate user value and revenue growth. This role reports to the Chief Product Officer and works across the organization partnering with Engineering, Legal, Trust & Safety, and Customer Success.

What You’ll Do

  • Take ownership and accountability of the Kik P&L with a focus on user growth, engagement and retention
  • Define product strategy and roadmap for user growth, including brand perception improvement, quality of user base and their content, and brand identity
  • Partner with the Trust & Safety team to manage necessary UGC and regulatory compliance across a US and international consumer base
  • Establish operational excellence enabling your business unit to scale while remaining lean.
  • Drive continuous, quantifiable KPI improvements through feature development, multivariate testing and other forms of optimizations
  • Define yearly and quarterly OKRs, partner with the Data team to define appropriate metrics and KPIs and partner with the engineering teams to deliver
  • Partner with team members to conduct qualitative and quantitative analyses, market research and reverse engineer competitors to uncover opportunities to improve KPIs and increase EBITDA
  • Work closely with the Executive team and different departments to achieve corporate goals

What We’re Searching For

  • 5+ years of experience working on consumer facing apps with at least 1-2 years of experience working on UGC products
  • Entrepreneurial mindset, ownership mentality and drive that is contagious - must be able to be flexible in a growing and fast changing environment
  • Able to maintain observation and understanding of the ecosystem, locate problems and solve them collaboratively; sensitive to content and understanding of users
  • Deeply understand the value of UGC, develop content granularity and tagging systems, assist content algorithms to optimize content understanding, and improve the distribution efficiency of UGC
  • Design strategies to enhance the scale and depth of community interaction, and enhance user retention and activity
  • Experience driving continuous KPI optimization in a consumer-facing technology property, preferably a multi platform brand
  • Hands-on experience with project management tools (e.g. Jira, Jira Advanced Roadmaps and Confluence)
  • Outstanding organizational and analytical skills, and attention to detail
  • Excellent communication skills both written, verbal, and presentation