Senior Marketing Insights Analyst



Marketing & Communications, IT
Multiple locations
Posted on Saturday, October 28, 2023

See yourself at Dataminr

You’ll be joining an award winning team of marketing professionals in an effort to help bring our pioneering, real time, AI powered products to those who need them most. In your day to day you’ll be working on the collection, visualization, and analysis of data from various marketing channels that Dataminr uses to reach potential clients. This US-based role can be remote or based out of our New York City office.

At Dataminr, we are creating a team of talented builders, creators and visionaries to have a real-world impact on how organizations respond to fast-emerging events as they unfold. We are 850 talented individuals, spanning seven global offices, united by our passion to use AI for the greater good and be agents of positive change in our company and in our communities.

We offer a competitive benefits package aimed at keeping you healthy and happy:

  • Comprehensive medical, dental and vision insurance for employees and their dependents

  • Generous PTO, unlimited sick days and remote working options

  • Paid parental leave and family forming benefits

  • Company equity (RSUs)

*Benefits offered for full-time employment only.

At Dataminr, we serve a global community made up of many cultures and strive to reflect the diversity of the world in which we live. We stand for social justice and we lead with empathy. We foster a culture of allyship, standing up for those who face systemic barriers to equality. We actively condemn racism and discrimination in any form.

We believe our differences give us strength. Our employees are empowered to be their best, authentic selves through various opportunities, such as our robust employee resource group (ERG) network, individual learning and development funds, and more.

The opportunity

  • Data Collection: Gather and consolidate marketing data from various sources, including websites, social media, email campaigns, paid digital, and CRM systems.

  • Data Analysis: Analyze data to identify trends, patterns, correlations related to customer behavior, campaign performance, and market dynamics.

  • ROI Analysis: Calculate and assess the return on investment (ROI) for marketing campaigns and initiatives.

  • Recommendations: Provide actionable recommendations to optimize marketing strategies, improve conversion rates, and enhance customer acquisition and retention.

  • Data Visualization: Use data visualization tools, like Looker to present insights and findings in a clear and compelling way.

  • Collaboration: Collaborate with cross-functional teams, including marketing, sales, engineering to ensure data accuracy and alignment with business goals.

What you bring

At Dataminr, we value you for who you are. We encourage you to apply for this role, even if you don't meet every qualification. Our candidates are reviewed on the basis of their skill and potential to succeed.

  • Bachelor's degree in a related field (e.g. data science, business analytics, etc).

  • Strong proficiency in data analysis tools and software (e.g. Excel, Google Analytics, Looker, Snowflake, ETL tools).

  • Knowledge of marketing automation platforms (e.g. Hubspot, Marketo).

  • Familiarity with SQL for data extraction and manipulation.

  • Excellent analytical and problem solving skills.

  • Strong communication and presentation abilities.

  • Attention to detail and ability to work independently.

  • Experience in marketing analytics or a related role is a plus.

About Dataminr

Dataminr, the world’s leading real-time information discovery platform, delivers the earliest warnings on high-impact events, emerging risks and other critical business information far in advance of other sources. Recognized as one of the world’s leading AI businesses, Dataminr enables faster response, more effective risk mitigation and stronger crisis management for public and private sector organizations spanning global corporations, first responders, NGOs and newsrooms. Most recently valued at $4.1B, Dataminr serves more than two-thirds of the Fortune 50 and half of the Fortune 100 companies and over 650 newsrooms worldwide.

Colorado, New York, California, Washington only: The salary range for this position is as indicated below. Base salary ranges may vary by geographic location, applicant skills, and prior relevant experience, among other factors.
Colorado: $85,500-97,000
New York/California/Washington: $95,000-107,500

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.